15th anniversary sale: up to 80% off - extra discounts when you buy 2 or more

free shipping | this week we offer free shipping
Serena | Elegant long floral flowing dress that enhances the silhouette
Serena | Elegant long floral flowing dress that enhances the silhouette
Serena | Elegant long floral flowing dress that enhances the silhouette
Serena | Elegant long floral flowing dress that enhances the silhouette
★★★★★

4.7/5 | Based on 5000+ Reviews

Serena | Elegant long floral flowing dress that enhances the silhouette

$109.99

$54.95

Free Shipping with UPS
30-Day Money-Back Guarantee
Loved by 50,000+ women across America
Color Green
Size S

Only a few left in stock!

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UPDATE: As we celebrate 25 years side by side, only a limited number of items remain. If you can still click 'Add to cart', it’s still available.

There are beautiful dresses… And there are dresses that create a moment.

The Serena Dress is designed for those special moments — when you want to feel light, elegant, and naturally special.

With a delicate chiffon fabric and a flowing silhouette, it accompanies every movement with grace, creating a feminine and sophisticated presence.

Light and feminine elegance

Every detail has been designed to effortlessly enhance:

✔ Halter neckline that highlights the shoulders and décolleté
✔ Flowing cut that slims and flatters the silhouette
✔ Delicate floral print that conveys lightness and romance
✔ Soft drape that accompanies movement with elegance

The result is a light look, yet with presence.

Comfort you can feel

It’s not just beautiful — it’s easy to wear:

✔ Lightweight and breathable fabric
✔ Inner lining for added comfort
✔ Ideal for warm days and extended events

You feel comfortable… and it shows.

Perfect for special moments

The Serena naturally fits occasions such as:

✔ Weddings ✔ Outdoor parties
✔ Summer dinners
✔ Special events

It’s that dress that doesn’t need extra effort to stand out.

The Serena effect

Romantic without being over the top. Elegant without being stiff. Light, yet memorable.

Availability

Dresses with this type of fabric and pattern tend to sell out quickly during peak season.

At Jennifer Dallas Boutique, your satisfaction comes first. That's why we keep you updated on your order every step of the way and always offer free shipping across the U.S.

We ship with UPS, so your order arrives safely and on time.

If you don't love it, you don't pay for it. Return any item within 30 days for a full refund. No questions asked. Shopping with us is always completely risk-free. Some exemptions apply. To understand better, read here.

At Jennifer Dallas Boutique, your peace of mind comes first. Every payment is processed through trusted, encrypted providers. Shop with complete confidence. Your information is always safe with us.

What our customers say

Just opened my order and the fabrics feel premium. The quality looks great and I am very happy with my order.

LEVI B.

AUSTIN, TX

I thought the pieces might just look good online, but after receiving them I can see the quality is even better in person.

TESS O.

PHOENIX, AZ

The quality is even better than I expected. Very happy with my order!

KAREN L.

DALLAS, TX

First received the wrong size, and I sent them an email and they immediately sent a new one. Good customer support.

Madison C.

DALLAS, TX

Wore this blazer to a party and got so many compliments! It fits perfectly and feels super comfortable.

KATY M.

MIAMI, FL

I took advantage of the sale. My order came quickly and the quality is good. I will definitely order here again.

WALTER L.

SEATTLE, WA

The fit was exactly what I hoped for and the material feels much nicer than I expected.

EMILY R.

DENVER, CO

The quality is even better than I expected. Very happy with my order!

KAREN L.

DALLAS, TX

EXTRA DISCOUNTS WHEN YOU BUY 2 OR MORE!

15 YEARS SIDE BY SIDE

Fifteen years ago, I started this boutique from scratch, chasing a dream I'd had since I was a young designer here in Dallas.

From day one, I wanted every piece on our rails to feel the way I believe getting dressed should: comfortable, flattering, and effortlessly you.

Jennifer Dallas Boutique is the result of that dream. Every piece is chosen, and often designed, with the same intention.

To celebrate 15 years since I opened our doors, I'm sharing some of the biggest discounts we've ever offered. My way of saying thank you to every woman who's shopped with us along the way.

With love,

Jennifer 🤍

Free Shipping

Every order ships free across the U.S. Straight to your door, with tracking included. No surprises, no extra costs.

30-Day Money-Back Guarantee

If you don't love it, you don't pay for it. Return any item within 30 days. No questions asked. Shopping with us is always risk-free.

100% Secure Payment

Your payment is always safe with us. We use trusted, encrypted payment providers so you can shop with complete peace of mind.

Free Shipping

We offer Free Shipping for maximum customer comfort. Your satisfaction is important to us, which is why we offer smooth and free delivery.

30-Day Return Guarantee

Your satisfaction is our focus. Our 30-day return policy guarantees you maximum flexibility and the best shopping experience.

100% Secure Payment

We offer you a variety of secure payment options. Pay easily and enjoy a safe shopping experience.